10. Recommended Reading
Publications and talks
Ron Kohavi
At Microsoft, Ron publishes some fantastic papers on experimenting, with practical advice on the lessons learned and pitfalls to watch out for. Required reading as you look to improve your approach and build a culture of experimentation.
http://robotics.stanford.edu/~ronnyk/ronnyk-talks.html
Always Be Testing: The Complete Guide to Google Website Optimizer
Bryan Eisenberg and John Quarto-vonTivadar
Bryan Eisenberg and John Quarto-vonTivadar’s book on A/B testing is a great introduction to the subject. It’s focused on Google Website Optimizer, but the practical advice they provide can be applied with any tool. With 250 testing ideas included, this is the book for you if you’re looking for ...
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