O'Reilly logo

Experiment!: Website conversion rate optimization with A/B and multivariate testing by Colin McFarland

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5. On Design

Design for design’s sake

As designers, we’re passionate about what we create. We’ll very happily spend time reworking something, changing something, improving something. Give any designer a design and he’ll think of something to do to it. If you ask what he’s trying to achieve, you might find the answer is he’s designing just for the love of doing it.

We’ve already talked about perfection getting in the way of shipping experiments, and it’s worth reiterating here: it’s crucial to find the point where a design, though not perfect, is good enough.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Raymond Loewy

What are you trying to improve?

There’s no point in designing solutions to problems ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required