Cover Page by Colin McFarland

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2. On Approach

Experiment today for the majority

Often experiment efforts fail simply because the time spent talking, planning, and meeting about what’s going to happen makes it impossible to get an experiment out the door and learn from it in a reasonable time. Let’s look at these challenges.

Experiment today

Shipping your experiments fast and often is crucial for success. The more experiments you get out the door, the more you learn and the more you win. Anything that slows you down is costing you.

Always strive to improve the time it takes to get an experiment from idea to test. Look at the moving parts and throw away what slows you down.

When it comes to experimenting there’s no time for perfection. Don’t aim for the perfect experiment, ...

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