Experiment!: Website conversion rate optimization with A/B and multivariate testing

Acknowledgments

This book is largely the product of running thousands of experiments and taking hundreds of notes along the way. It’s a privilege to see these ideas find a place in the Voices That Matter series.

I’d like to thank the team at Peachpit: Michael Nolan for believing I was the authority for a Voices That Matter book on A/B and multivariate testing, for allowing me to write the book I wanted to, and for assembling such a strong team at Peachpit for the project. Rose Weisburd for her dedication, her help in shaping these ideas, her advice and guidance, and her support throughout. Mimi Heft for taking care of the cover and interior design, for getting it right every time, and for her patience and understanding as I insisted on things ...