Book description
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.
Experiment! will inspire you to challenge assumptions and start
experimenting right now. You will:
Learn how to approach experiments to improve conversion
Understand the various methods of testing including A/B and
multivariate
Discover experiment ideas, and go beyond optimization to
innovation
Recognize the UX and design implications of experimenting
Learn to analyze data and deliver results
Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Table of Contents
- Part I. Getting Started
- Part II. Interlude
-
Part III. Moving Forward
- 7. On Analysis
- 8. On Results
- 9. Conclusion
-
10. Recommended Reading
- Publications and talks
- Always Be Testing: The Complete Guide to Google Website Optimizer
- Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
- Don’t Make Me Think: A Common Sense Approach to Web Usability
- Scientific Advertising
- Influence: The Psychology of Persuasion
- Neuro Web Design: What Makes Them Click?
- Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Nudge: Improving Decisions About Health, Wealth, and Happiness
- How We Decide
- The Wisdom of Crowds: Why the Many Are Smarter Than the Few
- Analog In, Digital Out: Brendan Dawes on Interaction Design
- The Myths of Innovation
- Web Analytics: An Hour a Day
- Google Analytics
- How to Lie with Statistics
- The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures
- Acknowledgments
- Index
- Add Page
Product information
- Title: Experiment!: Website conversion rate optimization with A/B and multivariate testing
- Author(s):
- Release date: August 2012
- Publisher(s): New Riders
- ISBN: None
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