Experiential Marketing

About the Authors

In 2002, Kerry Smith and Dan Hanover launched what would become the largest portfolio of experiential marketing content in the world—a global network that includes Event Marketer magazine, the Experiential Marketing Summit, The Ex Awards and the Event Marketing Institute. They are considered the world's foremost experts on experiential marketing—where it came from, how it's grown, why companies are using it, and what the future of the marketing mix looks like. They have trained hundreds of marketing teams across six continents at such companies as Procter & Gamble, Oracle, Mercedes, Cisco, Intel, Adidas, BMW, Pepsi, IBM, General Electric, AT&T, Kraft, Microsoft, McDonald's, Dell, Anheuser-Busch, 3M, Best Buy, Toyota, R.J. Reynolds, and many others.

Kerry Smith is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. Mr. Smith learned about the evolution of marketing from the inside out, first as an advertising agency executive in New York City and then as a media entrepreneur who launched a dozen marketing magazines and conferences over three decades. His company, Red 7 Media, was named one of fastest-growing privately held publishing companies in the United States by Inc. magazine in 2007 and 2008.

Dan Hanover is a graduate of the Harrington School of Communication and Media at the University of Rhode Island. Mr. Hanover has led award-winning content teams at some of the most respected media companies in the world. He is ...