Experiential Marketing

Acknowledgments

What you just read would not have been possible without the brands that inspired us, the friends who never stopped asking when we’d write a book, and the thousands of marketers who supported and encouraged us over the last 15 years.

Many thanks to our literary agent Matt Davis and his team at Wiley for their insight, enthusiasm, and acceptance of our dialing into conference calls from such random places as The Canyons in Park City, the Earl’s Court stop on London’s green line, Club Macanudo in New York City, and the Chili’s by gate 34 at Tampa International Airport. Also to Don Pazour and our colleagues at Access Intelligence for their assistance and continued friendship (and employment), and to author Nick Tasler, whose advice during a late-night dash to the Lagos airport in Nigeria literally put this book in motion.

Special gratitude goes to the past and present editors of Event Marketer magazine—especially Jessica Heasley, Rachel Kirkpatrick, Sandra O’Loughlin, and Kait Shea—for lending their voices and reporting skills to the case studies included throughout the book.

And finally, while we often refer to the experiential marketing industry as our family, a heartfelt thank you goes to our actual families who stick with us, put up with us, and love us despite the travel, the deadlines, and those continued trips to the Olympics, the Academy Awards, and the Super Bowl that really aren’t as much fun as the photos make them look—well, maybe they are. XOXOXOX. ...