Preface
Who You Are and Why You’re Reading This
You might be a director of UX. You might be a student learning how to join the legion of designers already out in the world. You might be a freelancer offering your design-slinging services to small businesses in your city. You might be a member of a team deep inside a major company that has invented a hundred different web products with a separate team for each one. You’re a consultant. You’re a newbie. You’re an intern. Your position is irrelevant. So is your title.
No matter your status or situation, you’re in a position to lead, to raise the bar where it consistently sits lower than you think it should, to discover that the bar needs to be raised, and how to help make it happen.
Here’s who you ...
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