Contents
Chapter 1: Thinking about Design
Design: The Evolutionary Advantage
Information Accelerates Change
Codifying Design as Separate from Making
Where There’s Brand, There’s Consumerism
Acceleration through Technology
Chapter 2: Thinking about Business
Customer Value and the Goal of Business
The Challenges of Identifying, Creating, and Delivering Value
Chapter 3: Thinking about Change
Technology and the Evolution of Value
Add It Up: We Need Experience Design
Chapter 4: Thinking about Experience Design
Setting the Strategic Stage for Experience Design
Principles of Experience Design
Experience Design versus Agile
In Search of the Ultimate Example of Experience Design
Section II: Frameworks and Tools
Chapter 5: Brand Frameworks and Tools
Brand Basics for Experience Design
Chapter 6: Product/Service Frameworks and Tools
Part 1: Initial Thinking and Definition
Part 2: Extending Product and Service Thinking into Life Cycles
Part 3: Trend and Implication Framework
Chapter 7: Customer Journey Framework
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