O'Reilly logo

Expanding CustomerService as a Profit Center by Rob Reider

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3

The Customer-Service Business

You are in the customer-service business,

to provide goods and service to satisfy

desired customers so that they will

continue to use you and refer you to others

Introduction

Customer service is the business you’re in. Without customer service you have no business. Whether you believe your customer service is good, bad, or indifferent—it can always be improved. Outstanding customer service doesn’t need to be a cost center, but rather a profit center that develops a quality customer base that pays huge dividends in customer loyalty, repeat business, and referrals—that results in increased real profits. The purpose of excellent customer service is to achieve result-oriented customer service.

Perhaps your ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required