Return on investment (ROI) is, of course, the ultimate goal of any business initiative. Returns on a content management project can be tangible and/or intangible and can manifest in many ways such as gained revenue, saved expenses, increased brand awareness, or compliance with regulatory guidelines. ROI calculations are a tool often used to build a business case. Unfortunately, this tool is often misused when people simplify the calculations and omit key expenditures, thus resulting in unrealistic expectations.
This chapter takes an honest look at the mistakes made in many calculations and provides hands-on suggestions for more complete and useful estimates on both investment and return of larger digital content management initiatives. ...
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