1   Defining the Starting Point and Direction of the Expansion

This chapter explores the need to define the various options and reasons to expand a digital content management across the enterprise and it will provide recommendation for the implementation planning of such an expansion.

Digital content management systems have been around for about 20 years. Document (or records) management systems have helped companies streamline text-based, content-related workflows and processes, such as government approval for products in the pharmaceutical industry. Web content management, the next evolution of managing content, has established itself as an important part of solving the growing challenge of managing the flow of information in digital form. ...

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