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Exhibiting Photography, 2nd Edition by Shirley Read

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Case Study Six

Bridget Coaker: Troika Editions: How to Start an Online Gallery

Let’s start a gallery. Let’s do it online. Let’s launch it during a recession. …

Troika Editions was founded in 2009. The brainchild of photographer Michael Walter and me, it grew out of our deep personal interest in art photography and our very practical need to find an alternative business to our press agency. Michael had studied print making at the Slade and I had begun my working life in a print gallery but we had both subsequently moved into journalism where our paths crossed when working at The Press Association.

In 2000 we decided to start our own photographic agency—Troika Photos. We wanted to follow the well-worn path of producing good photojournalism; large ...

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