Texts: Three—Mailing Lists
Terry O’Neill, Brigitte Bardot (Spain 1971) at Chris Beetles Fine Photographs in Piccadilly, London. Hanging an iconic, dramatic, or large image where it can be seen clearly from outside the gallery will often attract an audience in to look at the work. www.chrisbeetlesfinephotographs.com. Image © Tim Roberts.
Every gallery will have its own mailing list, which will include artists, press, critics, funders, supporters, and clients, and usually the gallery will deal with most of the publicity. However, a personal mailing list is invaluable, and every artist should have one which they build up ...