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Exhibiting Photography, 2nd Edition by Shirley Read

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CHAPTER 12

Texts: Two—Publicity

image

Press photo for Michelle Sank’s The Submerged at Hotshoe Gallery. Image courtesy Michelle Sank.

Publicity

An exhibition is a great shop window for a photojournalist as long as the exhibitor makes as much effort doing publicity as putting the work up. Newspapers will often use images from exhibitions, especially if they cost nothing, and having an exhibition can be an occasion to e-mail picture desks or make contact with editors. Working with an appropriate organization can also be useful as they often have press departments and access to radio and TV. Actionaid did the publicity for my exhibition at the Oxo Gallery ...

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