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Exhibiting Photography, 2nd Edition by Shirley Read

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CHAPTER 9

Forward Planning: One

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Willie Doherty: Photo/text/85/92 at Matt’s Gallery, London, April–May 2012. Photograph FXP Photography, London, courtesy Willie Doherty and Matt’s Gallery. www.mattsgallery.org.

Some of the most common problems around exhibiting are the result of a lack of shared understandings or misunderstandings between gallery and exhibitor, the stress which can be caused by this or by trying to do too much too quickly when there is a lack of clarity about the process of exhibition. The steepest learning curve is often for new exhibitors if their student experience has not prepared them for the tough business of professional ...

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