Notes

Introduction

1. Chip and Dan Heath, Switch: How to Change Things When Change Is Hard (New York: Crown, 2010), 114.

2. Shane Murphy, The Sport Psych Handbook (Champaign, IL: Human Kinetics, 2005).

Chapter 1

1. Mark Scott, “The Bear Necessities,” Smart Business, February 25, 2008, http://www.sbnonline.com/2008/02/the-bear-necessities-how-maxine-clark-led-build-a-bear-to-success-by-creating-a-culture-stuffed-with-enthusiasm/?full=1&sectionid=corpor ate-culture-management-topics&edition=st-louis-editions.

2. Robin Sharma, Discover Your Destiny (New York: HarperCollins, 2005), 206.

3. Jim Collins, Good to Great: Why Some Companies Make the Leap . . . and Others Don’t (New York: HarperCollins, 2001), 1.

4. James Collins and Jerry Porras, “Building ...

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