CHAPTER 6Preparation
Control Your Emotions, Control Your Performance
On an intellectual level, Eric knew that he needed to motivate and empower his social media team members so they would perform better. Truth be told, he simply wanted to wring their necks. For the last 12 weeks, this arm of the marketing company that Eric ran had been underperforming. They had lost one major account, and a second was expressing displeasure due to social media results. Today, Eric was flying to Dallas to address the situation.
Eric had become CEO of one of the most successful marketing firms in the country because of his work ethic, creativity, and ability to inspire innovation. Over the years, he had impressed even himself with his ability to remain cool under ...
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