The action-first orientation of most executives is not due to their laziness or incompetence. In fact, the vast majority of these individuals are giving their earnest best efforts. In order to fully understand why their good intentions often fall so short, we must look for the root cause of this pervasive problem. Examination of normal human cognition reveals that people, without rigorous training, do not naturally develop a high level of Executive Intelligence. In fact, the way our minds process information leads humans to draw unwarranted conclusions again and again.
The near universal preference for trial-and-error decision-making is a result of the unique architecture of the brain. Action is instinctive—a ...
