Preface
Today’s fast-paced business environment demands effective implementation of corporate growth strategies through sophisticated financial management. There is a pressing need for clear strategies, and for adaptive and innovative implementation that can deliver on the objectives set out. Leading multinationals like AT&T, Citigroup, Daimler Chrysler, Exxon-Mobil, General Electric, GlaxoSmithKline, Hewlett-Packard, IBM, Intel, Merrill Lynch, Microsoft, Procter & Gamble, Royal Dutch/Shell, Siemens, and Toyota are employing corporate financial innovations as a source of gaining competitive advantage.
These firms have consistently demonstrated the ability to satisfy customers with compelling value propositions. They embody superior business and ...
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