Chapter 1 Overview
If the state of quality of your company’s products and services
was the same level of quality as the data in your databases,
would your company survive or go out of business?
–Larry English
A corollary: If the state of quality of your company’s data was
the same level of quality as your company’s products and
services, how much more profitable would your company be?
– Mehmet Orun
In This Chapter
The Impact of Information and Data Quality
About the Methodology: Concepts and Steps
The Impact of Information and Data Quality
Information quality problems and their impact are all around us: A customer does not receive an order because of incorrect shipping information; ...
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