Notes
Introduction
1. Brian Morrissey, “Q & A: Erin Nelson,” Adweek, April 27, 2010, www.adweek.com/aw/content_display/news/digital/e3iacb41595e9be670218a93e1692252a64.
2. David Gardner, “Dell Customer Advisory Panel Executive Summary,” FastCompany, June 17, 2010, www.fastcompany.com/1661180/dell-customer-advisory-panel-executive-summary.
3. Booz Allen Hamilton, “Employees Connect, Contribute on Enterprise 2.0 Portal,” May 1, 2009, www.boozallen.com/about/article_news-ideas/42033790.
4. For more information on ARM, see www.arm.com.
5. Mike Harvey, “Warren East: ARM Believes Its Strength Lies in Sharing,” The Times, February 16, 2009, http://business.timesonline.co.uk/tol/business/movers_and_shakers/article5740769.ece.
6. David Meerman Scott. Real-Time Marketing and PR (Hoboken, NJ: John Wiley & Sons, Inc., 2010).
7. The report, which was published in July 2009, can be found at: www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf.
8. McKinsey & Company, “How Companies Are Benefiting from Web 2.0: McKinsey Global Survey Results,” McKinsey Quarterly, September 2009, www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432.
9. Leah Bourne, “Social Media Is Fashion's Newest Muse,” Forbes, September 7, 2010, www.forbes.com/2010/09/07/fashion-social-networking-customer-feedback-forbes-woman-style-designers.html.
10. Marka Hansen, “The Gap's New Logo,” Huffington Post, October 7, 2010, www.huffingtonpost.com/marka-hansen/the-gaps-new-logo_b_754981.html ...
