Preface

Every year that goes by, I am more amazed at the inventiveness and creativity of the Internet entrepreneur. In a world that seems steeped in shallowness, negativity, and spectacle, they are a shining light of innovation to help remind us we are all in this world together, to make a better place governed by self-respect, transparency, and moral purpose!

Making sense of all the new tools, platforms, trends, and technologies can be daunting. I believe, however, that if we all take a collective breath, step back, observe keenly, and share our thoughts with one another, a greater world will evolve.

This is especially true in business. We are at the very beginning of a renaissance for enterprises based on an overwhelming opportunity to share best practices, knowledge, and data for the betterment of our companies, large or small.

I wrote Everywhere to explore this very exciting time in an era in which our digital “lives” have completely integrated with our real ones.

If enterprises listen, create, and share, our economic force will continually replenish. Please view Everywhere as a starting point, a foundation, toward comprehensive digital strategy in a world ready for explosive innovation.

—Larry Weber

Boston, Massachusetts

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