9
THE RETURNS TO SKILLS
Education and Good Looks Pay

Taste in mates differs, of course, but there are some characteristics that inarguably make a person a better catch. Looks and money come to mind immediately. We spend a lot of time with our mates, and they might as well be easy on the eyes and/or able to help us go on exotic vacations, buy a nice house, and reach other material goals. I will admit that—all else being equal—the better looking and richer my partner, the happier I expect to be.

The importance of good looks and money in the dating market has been documented by, among others, Gunter Hitsch, Ali Hortacsu, and Dan Ariely. They looked at over twenty-two thousand online daters located in Boston and San Diego. The results found, ...

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