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Everyday Entrepreneurs: A Sugar-free, Dragon-slaying start-up guide for the simple small business by Ken Horn

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10. WHAT MAKES FOR A SUCCESSFUL BUSINESS NAME?

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THERE ARE TWO MAIN THINGS TO THINK ABOUT WHEN choosing a business name – legalities and image. This chapter will deal with both. However, despite the following advice, one thing I would like to stress is that, as someone courageous enough to set up on your own, you pretty much deserve to call yourself or your business whatever you like providing it’s within the laws of England and Wales.

There are many challenges when developing a business, but one of the sexy bits is deciding on a name. My advice here is just advice. Naming your business can be a personal thing, but there are some common threads ...

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