Part IIWriting Rules: Grammar and Usage
Most people think that writing is grammar. But (as I hope you gleaned from Part I) good writing is more about thinking, rewriting, and keeping your focus relentlessly on the reader than it is about knowing your affect from your elbow (and your effect, too).
Not that grammar and usage aren't important. They are. But in many ways they are secondary. Which is why this section is…well, second.
Grammar and usage are a bit of a rabbit hole. You start talking about word choice and who and whom and active and passive and the next thing you know you and I are both exhausted and overwhelmed—it seems easier to just give up entirely rather than risk breaking a grammar rule.
So let's not go there. What I've tried to give you here are rules of grammar and usage curated for a marketing audience. They are based on my experience of what issues tend to cause marketers the most trouble, grammarily speaking.
(That is, if grammarily is a word.)
(Which I'm pretty sure it's not.)
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