30Avoid Frankenwords, Obese Words, and Words Pretending to Be Something They're Not

Avoid Frankenwords—words stitched awkwardly together to create something of a monstrous, ugly, frightening mess. (And, yes, I suppose Frankenword is in fact a Frankenword.) For example, you should stay away from words with a shortened form of Armageddon or Apocalypse as a suffix—as in sale-ageddon or snow-pocalypse.

And words like these:

  • img Amazeballs
  • img Listicle, charticle, farticle (list-article, chart-article, fake-article)
  • img Clickability
  • img Solopreneur
  • img Awesomesauce
  • img Fantabulous
  • img Ginormous
  • img Chillaxin'

Also avoid words that have additives (many of them have -ize or -ism or -istic fused to the end of them). Like ...

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