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Event Planning and Management

Book Description

Get practical advice and tips for organizing events of all types and levels of complexity.

Table of Contents

  1. Cover
  2. Title Page
  3. Dedication
  4. Contents
  5. List of Figures
  6. List of Tables
  7. List of Images
  8. Forword
  9. Preface
  10. Acknowledgements
  11. 01    Introduction to events
    1. Defining an event
    2. Classifications and categories of events
    3. Case study 1.1: Glastonbury Festival: A hallmark event
    4. Size and structure of the industry
    5. Facts and figures
    6. Case study 1.2: Great North Run
    7. Relationships with other industry sectors
    8. Case study 1.4: Yorkshire Grand Départ of the Tour de France 2014
  12. 02    Event planning
    1. Event planning
    2. Phase 1: preparation
    3. Case study 2.1: Leveraging of legacy: Stag World Veteran Table Tennis Championships 2014
    4. Case study 2.2: Bracken Presentations: maintaining relationships with stakeholders
    5. Case study 2.3: The Eventice competition
    6. Phase 2: Detailed planning
    7. Phase 3: Post-event
    8. Case study 2.4: Developing an event-planning model
  13. 03    Destination and venue selection
    1. Case study 3.1: Britain: Great for events
    2. Case study 3.2: An unusual venue – Life Centre Events, Bradford, Yorkshire
    3. Case study 3.3: Considerations of venue-finding when working with a pharmaceutical client: Ashfield Meetings and Events
    4. Case study 3.4: Venue search company, Pineapple Events
  14. 04    Developing the programme and content
    1. Strategic considerations
    2. Case study 4.1: Interactive live fundraising technology – tablets or texting: which wins the transatlantic debate?
    3. Case study 4.2: Technology and events: The Live Group
    4. Case study 4.3: Bluehat Group
    5. Objectives – going deeper?
    6. Event content
    7. Case study 4.4: Design team – IDENK
  15. 05    Site planning and logistics
    1. Planning the site layout
    2. Stage 1: Space and resource requirements
    3. Case study 5.1: Yorkshire Event Centre (YEC)
    4. Case study 5.2: The Honourable Artillery Company: an exceptionally versatile London City venue
    5. Stage 2: Design the site layout
    6. Stage 3: Produce a map of the site
    7. Planning a safe event site
    8. Risk assessment
    9. Logistics planning for events
    10. Pre-event
    11. Case study 5.3: Earls Court and Olympia – ‘build-up’ for a large exhibition
    12. During the event
    13. Post-event
    14. Case study 5.4: Gold medal for fast-turnaround at London 2012
    15. A final word on safety…
  16. 06    Building the event team – collaboration and relationships
    1. Events complexity
    2. Case study 6.1: Ideas worth spreading: TED and the TEDx community
    3. Developing an operational events team
    4. Case study 6.2: Developing teams with event-management students using the Myers Briggs Type Indicator (MBTI®)
    5. Case study 6.3: Silverstone building collaborative relationships
    6. Case study 6.4: The engagement of college students with event volunteer programmes: The Skills Show 2013
  17. 07    Promotion and publicity
    1. Audience and message
    2. Promotional tools
    3. Case study 7.1: The Zoe Challenge
    4. Case study 7.2: Fire Walking at London Zoo
    5. Social media for event promotion
    6. Choosing your social media platform
    7. Case study 7.3: Twitter competition helps get the word out about the Conference and Hospitality Show
    8. Developing a promotional plan
  18. 08    Finances and procurement
    1. Scoping a budget for an in-house core events team
    2. Budgeting
    3. Case study 8.1: Events for Variety Club of Great Britain: the Children’s Charity
    4. Case study 8.2: The death of a sponsor is contagious…
    5. Purchasing and procurement
    6. Case study 8.3: International Council for Coaching Excellence, Global Coaches House
    7. Case study 8.4: Balancing the budget
  19. 09    Evaluating your event
    1. The purpose of evaluation
    2. Case study 9.1: Online event evaluation using the Kent House EventManager™ software
    3. Evaluation issues
    4. Impacts and legacies of events
    5. Case study 9.2: The 2008 Beijing Olympic Games – economic impacts and legacies
    6. Case study 9.3: Developing a sustainability monitoring and evaluation plan using ISO 20121
    7. Case study 9.4: implementing Strategic Meetings Management (SMM) to enhance ROI: the case of Cisco Systems
    8. Developing an evaluation plan
  20. 10    Future-proofing your events
    1. Creating bespoke events
    2. Case study 10.1: Standon Calling, the cashless festival
    3. Trend-spotting
    4. Case study 10.2: China’s emerging festival industry
  21. Index
  22. Copyright