This chapter presents ways to build on the information you learned in this book. Your organization may not be ready to undertake an ROI evaluation, but you can still take the next step in enhancing your evaluation efforts. You’ll learn more about:
• the link between design and evaluation
• ways to demonstrate value to your client
• determining whether your organization is ready to conduct more extensive evaluations.
Evaluation is not an activity to be developed at the conclusion of the design and development process, nor is it something that is completed at the ...