Evaluation Basics, 2nd Edition

8

Evaluation Biases and Communicating the Results

What’s Inside This Chapter

This chapter begins with a discussion of how bias can affect the quality and reliability of your information, and concludes with the development of a communication plan.

• kinds and implications of bias

• components of an evaluation report

• how to develop a communication plan.

8

Evaluation Biases and Communicating the Results

Kinds and Implications of Bias

The original development of your research methods and instruments is subject to several types of bias. Sources of bias cut across all four levels of evaluation.

Although it is difficult to address bias, it is not ...