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Evaluation Basics, 2nd Edition by Donald V. McCain

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7

Level 4: Impact and ROI

What’s Inside This Chapter

This chapter links back to the initial design phase when the business metric was established for the evaluation. It ends with three case studies to help you practice determining return on investment. You’ll also learn:

a working definition of Level 4 evaluation

the challenges and benefits of conducting Level 4 evaluations

questions clients ask about Level 4 evaluation

organizational drivers for ROI

tips to measure training ROI

guidelines for Level 4 evaluation

the steps for conducting an impact and ROI analysis

alternative measures of impact.

7

Level 4: Impact and ROI

A Working ...

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