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Evaluation Basics, 2nd Edition by Donald V. McCain

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4

Level 1: Audience Reaction

What’s Inside This Chapter

This chapter describes what Level 1 evaluation is and how the information can be used. You’ll learn:

a working definition of Level 1 evaluation

reasons for conducting Level 1 evaluations

what Level 1 evaluation includes and excludes

advantages and disadvantages of conducting Level 1 evaluations

guidelines for conducting Level 1 evaluations

common errors and ways to improve Level 1 evaluations.

4

Level 1: Audience Reaction

Defining Level 1 Evaluation

Level 1 evaluation is the measure of participants’ reaction to the training. It is like a customer satisfaction measure because ...

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