Ponder the ROI of Your Evaluation Process
Often the hardest part of evaluating e-learning is stopping. Every assumption can be refined. Every formula can be expanded. More data can always be gathered. So how much evaluation is enough?
At critical points in your evaluation, take a few moments to question the return-on-investment of your evaluation. Are all your research, data gathering, and analysis really worthwhile? In one case, according to the Gartner Group, performing a level 4 evaluation cost twice as much as the training it evaluated (Galagan, 2000).
Evaluation should examine costs and benefits fully, but the project should not become an end in itself. Obsessive evaluation can kill an e-learning project just as quickly as a lack of funds ...
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