How Will You Isolate the Effects of Training?
Usually the forces that give rise to a training intervention trigger other interventions and increase awareness of the problem training is designed to address. These other factors may play a role in performance results. Plan how you will separate their effects from those of training.
For example, for sales training, you may need to monitor factors such as advertising placements, price discounts and rebates, sales commission rates, actions by competitors, related product announcements, and general emphasis and attention to sales of the product. Common techniques for isolating the effects of training include the following:
using control groups who do not receive training but who are equivalent in all ...
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