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ETF Trading and Investing Strategies (Collection) by Marvin N. Appel, Leslie N. Masonson, Tom Lydon

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Chapter 1. The Stock Market Roller Coaster

“The longer you own stocks, the greater the risk of a devastating loss.”

Paul Samuelson, Nobel Laureate and author

“The time of maximum pessimism is the best time to buy and the time of maximum optimism is the best time to sell.”

John Templeton, investor, philanthropist, mutual fund pioneer, and billionaire

The stock market will humble you at every opportunity, whether you are a novice or a professional investor. During bull markets, you probably tell yourself how smart you are. You may brag to family members and friends about how well your investments are performing. However, in bear markets probably you tend to be withdrawn, you don’t ever bring up the stock market in conversations, ...

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