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Essentials of Services Marketing, Second Edition by Christopher Lovelock, Patricia Chew, Jochen Wirtz

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The following table links the cases to the chapters in the book.

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What Are the Book’s Distinguishing Features?

The key features of this highly readable book includes:

• Strong managerial focus supported by the latest academic research. It not only helps service marketers to understand customer needs and behavior but also uses these insights to develop strategies for competing effectively in the marketplace.

• Full-color learning aids. This is at ...

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