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Essentials of Services Marketing, Second Edition by Christopher Lovelock, Patricia Chew, Jochen Wirtz

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Name Index

A

A&W, 108

A380 Airbus, 48

Aaker, D., 120

Abdullah, F., 148

Abelson, R. P., 65

Accenture, 383

Ad de Jong, 354

Adams, S., 167, 187

Aggreko, 126, 127

Aichia Chuang, 353

Air France, 13

Airport Plaza, 84, 85, 87

Aksoy, L., 251, 263

Alba, J. W., 187

Albergotti, R., 137

Albrecht, S., 316

Alexander IV, 85, 87

Alexander, N., 147

Allure, 123

Alm, J., 173

Altinay, L., 147

Alwi, M. R., 148

Amazon.com, 100, 137, 253

America Online (AOL), 378, 379

American Airlines, 162, 163, 373, 374

American Civil Liberties Union (ACLU), 385

American Express, 477

AMEX, 142

An-Tien Hsieh, 32

Anantharaman, R. N., 474

Ancarani, F., 186

Anderson, E., 439

Anderson, E. W., 65, 473

Andreassen, T. W., 424

Andreassen, W., 424

Apollo Hospital, 104

Apple, 97, 114

Arbore, ...

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