Glossary
A
activity-based costing (ABC): an approach to costing based on identifying the activities being performed and then determining the resources that each consumes.
adequate service: the minimum level of service that a customer will accept without being dissatisfied.
advertising: any paid form of nonpersonal communication by a marketer to inform, educate, or persuade members of target audiences.
arm’s-length transactions: interactions between customers and service suppliers in which mail or telecommunications minimizes the need to meet face-to-face.
attitude: a person’s consistently favorable or unfavorable evaluations, feelings, and action tendencies toward an object or idea.
auction: a selling procedure managed by a specialist intermediary ...
Get Essentials of Services Marketing, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
