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Essentials of Services Marketing, Second Edition by Christopher Lovelock, Patricia Chew, Jochen Wirtz

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Footnotes

Chapter 16

Case 3. Bouleau & Huntley: Cross-Selling Professional Services

1 Peso is the Philippine currency. The exchange rate in January 2012 was Image 100 = US$2.26.

Case 4. Banyan Tree: Branding the Intangible

1 The complete list of awards won by Banyan Tree can be found on the company’s website at www.banyantree.com.

2 Detailed information on BTHR’s CSR activities can be found at http://www.banyantree.com/csr.

Case 5. Giordano: Positioning for International Expansion

1 Management Discussion and Analysis, p. 30, Interim Financial Report 2008, Giordano International.Giordano to dispose of their interest in garment manufacturing subsidiary ...

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