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Essentials of Services Marketing, Second Edition by Christopher Lovelock, Patricia Chew, Jochen Wirtz

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To Jeannette, the light of my life and wonderful mother of our three children, Lorraine, Stefanie and Alexander, with love.

Jochen Wirtz

To my mentor, for your wisdom, strength and encouragement, and to Ryan and Cherilyn, for the joy you bring to me.

Patricia Chew

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