O'Reilly logo

Essentials of Services Marketing, Second Edition by Christopher Lovelock, Patricia Chew, Jochen Wirtz

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Developing Service Products: Core and Supplementary Elements

Learning Objectives

By the end of this chapter, the reader should be able to:

Image LO 1 Describe the two components of the Flower of Service.

Image LO 2 Know how facilitating supplementary services relate to the core product.

Image

Image LO 3 Know how enhancing supplementary services relate to the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required