In this chapter, we move the focus away from core handset components, designed to be used in many different handset designs,
to the key principles involved in designing a particular handset. Drawing from the best design practice of handset designers
who have created commercially and globally successful iconic handsets, two key themes emerge:
applying a holistic design approach;
embedding desirability at the start of the design process.
Holistic design is the integration and blending together of all of the individual design aspects – such as industrial, mechanical, user interface, hardware and software design – in such a way that a balance and synergy is achieved between the different design disciplines. ...