Book description
We've listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use teaching resource you've asked for and the inexpensive, concise, readable book today's students want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package.
Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive.
Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead, in both their academic and business careers.
Table of contents
- Cover Page
- Title Page
- Copyright
- About the Author
- Preface
- Brief Contents
- Contents
- Part 1: Business in a Global Environment
-
Part 2: Starting and Growing Your Business
-
Chapter 5: Small Business and Forms of Business Ownership
- Snagajob's Success Hooks Investors
- Most Businesses Are Small Businesses
- Contributions of Small Business to the Economy
- Why Small Businesses Fail
- Available Assistance for Small Businesses
- Forms of Private Business Ownership
- Public and Collective Ownership of Business
- Organizing a Corporation
- When Businesses Join Forces
- What's Ahead?
-
Chapter 6: Starting Your Own Business
- The Marketing Zen Group: From $1,500 to Millions in Five Years
- What Is an Entrepreneur?
- The Environment for Entrepreneurs
- The Process of Starting a New Venture
- Financing Your Venture
- Reasons to Choose Entrepreneurship
- Categories of Entrepreneurs
- The Franchising Alternative
- Promoting Intrapreneurship
- What's Ahead?
-
Chapter 5: Small Business and Forms of Business Ownership
- Part 3: Management: Building Organizational Capability for Superior Performance
- Part 4: Marketing Management
-
Part 5: Managing Technology and Information
-
Chapter 14: Using Technology to Manage Information
- Evernote Raises Note Taking to a Profitable Art
- Data, Information, and Information Systems
- Components and Types of Information Systems
- Computer Hardware and Software
- Computer Networks
- Security and Ethical Issues Affecting Information Systems
- Disaster Recovery and Backup
- Information System Trends
- What's Ahead?
-
Chapter 14: Using Technology to Manage Information
-
Part 6: Managing Financial Resources
- Chapter 15: Understanding Accounting and Financial Statements
-
Chapter 16: The Financial System
- Community Banks Team Up to Fight the Megabanks
- Understanding the Financial System
- Types of Securities
- Financial Markets
- Understanding Stock Markets
- Financial Institutions
- The Role of the Federal Reserve System
- Regulation of the Financial System
- The Financial System: A Global Perspective
- What's Ahead?
- Chapter 17: Financial Management
- Glossary
- Notes
- Name Index
- Subject Index
- International Index
Product information
- Title: Essentials of Contemporary Business
- Author(s):
- Release date: December 2013
- Publisher(s): Wiley
- ISBN: 9781118336496
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