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Essential Meeting Blueprints for Managers by Sharlyn Lauby

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5 tips for better pitch meetings

Pitches come in all forms but do have some common elements. These business professionals share the secret to delivering a winning pitch.

Jeanne Achille is chief executive officer of The Devon Group, a public relations and integrated marketing communications firm. Here are the five pieces of advice she gives clients to maximize a pitch meeting:

  • Ensure the right editorial resources have been interviewed as sources and prepared to stand by for media interest.
  • Include those resources (if possible) in the meeting; if that's not practical, ensure abstracts supported by research/trend data are on hand for discussion during the meeting.
  • Research the editorial target before the meeting to ascertain tone, preferred content, ...

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