5 tips for better pitch meetings
Pitches come in all forms but do have some common elements. These business professionals share the secret to delivering a winning pitch.
Jeanne Achille is chief executive officer of The Devon Group, a public relations and integrated marketing communications firm. Here are the five pieces of advice she gives clients to maximize a pitch meeting:
- Ensure the right editorial resources have been interviewed as sources and prepared to stand by for media interest.
- Include those resources (if possible) in the meeting; if that's not practical, ensure abstracts supported by research/trend data are on hand for discussion during the meeting.
- Research the editorial target before the meeting to ascertain tone, preferred content, ...