In this chapter
• Types of sponsorship
• Rights and obligations of the sponsor
• Rights and obligations of the property owner
• Management of intellectual property rights
• Broadcast sponsorship regulation
• Legal issues around hospitality within sponsorship
You have to travel a long way back in history to find the roots of modern-day sponsorship and hospitality – in fact to Roman times! The idea of gladiators fighting to the death and of an amphitheatre where this could take place, watched by ...