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Essential Law for Marketers by Ardi Kolah

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10

Sponsorship and hospitality

In this chapter

•  Types of sponsorship

•  Rights and obligations of the sponsor

•  Rights and obligations of the property owner

•  Management of intellectual property rights

•  Broadcast sponsorship regulation

•  Legal issues around hospitality within sponsorship

Introduction

You have to travel a long way back in history to find the roots of modern-day sponsorship and hospitality – in fact to Roman times! The idea of gladiators fighting to the death and of an amphitheatre where this could take place, watched by ...

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