In this chapter
• Prize draws and lotteries
• Consumer Protection from Unfair Trading Regulations 2008
One of the most engaging and powerful aspects of business-to-consumer (B2C) and business-to-business (B2B) customer marketing and communications is prize promotions and incentives. They are also some of the most difficult things to get right, requiring an understanding of a web of complex competition, data protection and media laws and regulations. However, because they are complex ...