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Essential Law for Marketers by Ardi Kolah

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9

Prize promotions and incentives

In this chapter

•  Prize draws and lotteries

•  Competitions

•  Consumer Protection from Unfair Trading Regulations 2008

Introduction

One of the most engaging and powerful aspects of business-to-consumer (B2C) and business-to-business (B2B) customer marketing and communications is prize promotions and incentives. They are also some of the most difficult things to get right, requiring an understanding of a web of complex competition, data protection and media laws and regulations. However, because they are complex ...

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