O'Reilly logo

Essential Law for Marketers by Ardi Kolah

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8

Sales and price promotions

In this chapter

•  Discounts and other special offers

•  Legal framework: the UK and the European Union

•  Non-Broadcast Advertising, Sales Promotion and Direct Marketing Code (CAP Code)

•  Consumer Protection from Unfair Trading Regulations 2008 (CPRs)

•  Business Protection from Misleading Marketing Regulations 2008

•  Consumer Protection (Distance Selling) Regulations 2000

•  Electronic coupons and vouchers

•  Intellectual property issues

Introduction

Sales and price promotions are an accepted part of the marketing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required