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Essential Law for Marketers by Ardi Kolah

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7

The EU Privacy and Electronic Communications Regulations

In this chapter

•  Background to the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011

•  Implementation of the ‘Cookie Directive’ in the UK

•  Modification to the law of privacy as a result of the 2011 Regulations

•  Online advertising and marketing

Introduction

Ever since the furore over the UK phone-hacking scandal in 2011 engulfed the owners of News International, as well as politicians of all political parties, the government and law enforcement officers, ...

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