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Essential Law for Marketers by Ardi Kolah

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5

Law as a weapon for competitive sales and marketing advantage

In this chapter

•  The UK and EU advertising regime

•  Comparative advertising as a weapon for achieving sales and marketing advantage

•  Product placement on television as a weapon for achieving sales and marketing advantage

Introduction

Marketers may be forgiven for assuming that the professional practice of law is all about what you can’t do. Let’s face it, most lawyers are hard-wired to say what you can’t or shouldn’t do any sales and marketing campaign that ‘sails close to the ...

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