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Essential Law for Marketers by Ardi Kolah

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4

Legal requirements for sales and marketing activities

In this chapter

•  ICC Consolidated Code for Advertising and Marketing Communications Practice (2011)

•  EU Consumer Rights Directive 2011

•  Consumer Protection from Unfair Trading Regulations (CPRs) 2008

•  Business Protection from Misleading Marketing Regulations (BPRs) 2008

•  Advertising Standards Authority (ASA) CAP and BCAP Codes

•  ASA regulation of marketing activities on websites

•  Protection of children and young people from sales and marketing exploitation

Introduction

Outlining ...

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